Why Should I Attend?

What Sets Focus Apart from other Conferences?

Focus is unlike other user group conferences because it's about diving deeper into exclusive topics most pertinent for success in specific roles. There will be no general sessions - just two days' worth of rolling up your sleeves and spending more time in targeted tracks. Each 90-minute session is taught by a technical expert featuring intermediate and advanced level content for all products, additionally beginner content for Power BI.

At Focus, attendees will have access to:

  • Sharpen your skills and learn best practices to further your job role, career, and product investment. 
  • Dig deeper into the topics most pertinent for success in your role. 
  • Network with peers who are in similar roles and face the same issues on a daily basis.


Closing the gap
Focus grew from the desire of Dynamics 365, AX, CRM, and NAV and Power BI community, who voiced they were experiencing a gap and wanted to find the deeper content training needed when working with such robust products. The unique learning structure provides the immersive education needed to bring skills and confidence to a new level.

How does Focus compare to Summit?
Many companies in the Power BI and Dynamics communities elect to attend both Focus and Summit. Use this chart to help you assess which team members to send to which conference:


May 21-24, 2018

October 15-18, 2018

Number of attendees



Content Level

Intermediate & Advanced*

Beginner, Intermediate, Advanced


More limited scope with
3-5 very specific learning tracks per user group

Wide range of content (at Summit 2017, number of tracks ranged from 10-15 per user group)

Session Presenters

Technical Experts

End Users & Subject Matter Experts

Presentation Type

90-Minute Deep-Dives

Member Showcases, Ask the Experts, How2s

*PUG will offer some beginner-level content

Each Focus conference is a
two-day event

Monday, May 21 & Tuesday, May 22

Wednesday, May 23 & Thursday, May 24

Need some help
convincing your boss?

Share this infographic to help them discover the the value of Focus.

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"I was invigorated after returning to the office from Focus, the excitement and enthusiasm from the sessions stay with you and empower you to motivate others."  
- Doug Lombardozzi, Senior, Director of Information System, Mitsubishi Imaging (MPM), Inc.